Year
2025
Client
Service
Cameron Smith turned to The Herd with a benefactor who invested into his time on the track and also wanted to craft a social presence for him.
With a weak previous website, we had one goal, create Cameron another one, worlds apart from the last and build his personal brand for him.
I met Cameron on multiple occasions for photoshoots to ensure I had updated content for the website - I then got started with the build which took me 48 hours all in.
I used Framer for this website and made it super reactive, coding pre-loaders, site animations and much more.
The team at The Herd also worked tirelessly on every single detail of Cameron's new brand kit - from the meaning of each of his colours to his brand motto as well as the logo.
Their contributions led to me having a super clear vision on what I needed to do to activate this account and give life to their detailed brand kit.
A website by myself and a brand kit by The Herd that changed the game for an entire family supporting up and coming F1 talent.
Take a quick look for yourself - https://www.cameronsmithracing.com/
