Year
2023
Client
Service
Despite a strong product offering, the client struggled with:
❌ High customer acquisition costs (CAC) due to ineffective ad targeting.
❌ Low trial-to-paid conversion rates, limiting revenue growth.
❌ Weak brand positioning, making it difficult to stand out in a competitive SaaS market.
❌ Churn issues, with customers dropping off after the initial onboarding phase.
To accelerate growth, we implemented a structured, performance-focused approach:
✅ Ad Funnel Optimisation – We overhauled their paid campaigns across Google, LinkedIn, and Facebook, refining targeting and messaging to reduce CAC.
✅ Conversion Rate Optimisation (CRO) – Redesigned landing pages and sign-up flows with A/B testing, reducing friction in the user journey.
✅ Lifecycle Email & Retargeting Strategy – Created a personalised email sequence and in-app messaging to increase trial-to-paid conversions.
✅ Thought Leadership & Content Marketing – Developed high-value content, case studies, and LinkedIn campaigns to position them as an industry authority.
✅ Onboarding & Retention Fixes – Improved the onboarding experience with automated tutorials and customer success strategies, reducing churn.
💰 £5.5 million in qualified pipeline
📈 64% Increase in Paid Conversions within 6 months
📉 28% Reduction in Customer Acquisition Cost (CAC)
🔥 3.9x ROAS on Paid Campaigns
💡 42% Increase in Customer Retention
📊 Doubled Website Traffic from Organic Search
By combining data-driven acquisition with retention-focused strategies, we helped this SaaS company achieve sustainable, scalable growth while strengthening its market position.
