Holl Installations came to The Herd after a poor experience with a previous agency, slow communication, difficulty making updates, and a website that no longer reflected the quality of their work. The owner’s goal was simple: showcase recent projects, update current offers, and regain control of his online presence.

I took full ownership of the project and delivered the complete Herd experience, starting with a clear audit of the site’s weaknesses.

The key issues were:

• Little to no conversion rate optimisation

• Outdated and underperforming content

• Over-reliance on generic stock imagery

• Minimal social proof to build trust

• Basic layout and design that didn’t match the brand

• No sticky header with visible contact details, creating friction for enquiries

The rebuild focused on improving conversions, modernising the design, replacing stock imagery with real project work, and introducing clear trust signals, all while making it easier for visitors to get in touch quickly.