Year
2021
Client
Service
❌ Low Brand Awareness – As a new brand, they needed to create demand and educate customers on the benefits of their insoles.
❌ Ad Fatigue & Rising Costs – Initial ad campaigns on Meta & TikTok weren’t delivering sustainable ROAS (Return on Ad Spend).
❌ Poor Website Conversions – The product landing page wasn’t converting traffic into sales efficiently.
❌ Limited Repeat Purchases – As a one-time purchase product, there was little customer retention or lifetime value (LTV) growth.
We executed a multi-layered approach to maximise ad performance, improve conversions, and build a strong brand presence:
✅ Conversion-Optimised Website & Landing Pages – Redesigned the website and product pages for higher trust, urgency, and social proof, increasing conversion rates.
✅ High-Performance TikTok & Meta Ads – Created highly engaging, problem-solution-based video ads tailored to the short male audience, leveraging UGC (User-Generated Content) and influencer collaborations.
✅ Refined Audience Targeting & Scaling Strategy – Used a mix of broad targeting, interest-based audiences, and lookalike retargeting to reach the most engaged buyers at the best cost.
✅ A/B Testing Ad Creatives & Offers – Tested multiple ad variations, including different hooks, testimonials, and pricing strategies to find the best-performing creatives.
✅ Retention & Upsell Strategy – Introduced bundled offers, a follow-up email sequence, and complementary products to increase AOV (Average Order Value).
📈 4.7x ROAS on TikTok and Meta ads after refining ad creatives and targeting
🔥 63% Increase in Conversion Rate after optimising landing pages & checkout flow
🚀 Sold Out First Stock Batch in 45 Days due to increased demand from viral ad campaigns
💡 38% Reduction in CPA (Cost Per Acquisition) through improved targeting and creative strategy
By focusing on high-performing ad creatives, conversion rate optimisation, and a strong paid media strategy, we helped INSOL8 scale profitably, dominate a niche market, and maximise ad efficiency.
