Year
2022
Client
Service
Despite their expertise in marketing, LFG faced a major roadblock in outbound sales:
❌ Inconsistent Lead Flow – They relied too heavily on referrals and inbound enquiries.
❌ Lack of Structured Outbound Strategy – No dedicated team to actively generate new business.
❌ Limited Brand Awareness – Their name wasn’t reaching the right decision-makers at scale.
To hit their revenue targets and establish themselves as a go-to agency, they needed a proactive sales engine to drive new opportunities.
I led the transformation by designing and launching a dedicated outbound sales division with a multi-channel approach:
✅ Outbound Sales Team Setup – Recruited, trained, and deployed a team focused on cold outreach via email, LinkedIn, and calls.
✅ Targeted Account-Based Sales (ABS) Strategy – Identified and pursued high-value clients in key industries.
✅ Cold Email & LinkedIn Automation – Implemented strategic messaging sequences to engage prospects at scale.
✅ Pipeline Optimisation & CRM Setup – Built a structured sales pipeline with automation to track and nurture leads effectively.
✅ Brand Awareness Growth – Leveraged content marketing and personal branding on LinkedIn to increase visibility and credibility.
📈 3x Increase in Sales Pipeline within 3 months
📊 27% Higher Close Rate from outbound efforts
🚀 LFG Became a Recognised Name in Their Niche
By implementing a scalable outbound sales process, LFG moved from passive lead generation to actively winning new business, establishing itself as a fearless force in the marketing space.
