Year
2025
Client
Service
A Website Held Hostage & No Lead Flow
Before working with us, SiteWatch Group had partnered with another agency that mismanaged their digital presence, locking them out of the back end of their own website and restricting their ability to make updates. This left them:
❌ Without control over their online presence
❌ Lacking an effective inbound strategy
❌ Struggling with low search visibility and lead generation
With no way to update or optimise their existing site, they needed a fresh start, one that would not only restore their digital autonomy but also generate consistent, high-quality leads.
I stepped in to take back control and rebuild SiteWatch Group’s online presence from the ground up:
✅ Brand-New Website – Designed and developed a high-performance website with a sleek, conversion-focused layout.
✅ PPC Campaigns Driving Inbound Leads – Launched strategic Google Ads campaigns targeting high-intent buyers searching for security solutions.
✅ SEO & Content Strategy – Implemented on-page and off-page SEO to increase organic rankings and long-term visibility.
✅ Landing Page & Booking System – Created a lead-generating landing page optimised for PPC traffic, featuring clear CTAs and an easy booking process.
✅ Full Back-End Access & Ownership – Ensured SiteWatch Group had complete control over their website, with full admin access and no third-party restrictions.
📈 118% Increase in Website Traffic within 4 months
📉 36% Lower Cost-Per-Lead (CPL) from PPC
🔥 100x Increase in Organic Search Rankings
🎯 Consistent Monthly Bookings / Calls from Landing Page
📍 Ranking on 1st Page of Google
By rescuing their online presence and implementing a high-converting inbound strategy, we transformed SiteWatch Group’s digital marketing into a scalable lead generation machine.
