Year
2024
Client
Service
Despite their innovative technology, the client faced major hurdles:
❌ Struggled to Convert Leads into Paying Customers – Their demo-to-close rate was low.
❌ Inefficient Outbound Sales Strategy – No structured approach to prospecting and closing deals.
❌ High Customer Acquisition Costs (CAC) – Paid ad spend wasn’t delivering sustainable ROI.
❌ Limited Brand Positioning in a Competitive Market – They needed stronger industry credibility.
❌ Stock Market Recognition – They aimed to gain visibility in the financial markets but lacked a structured approach.
We executed a multi-layered strategy designed to drive revenue, establish authority, and get them ranking in the stock market:
✅ Outbound Sales Optimisation – Built a structured outbound team, using LinkedIn automation, cold email outreach, and targeted prospecting to secure high-value meetings.
✅ Sales Funnel Overhaul – Refined their demo process and lead nurturing strategy, leading to a higher demo-to-close rate.
✅ Paid Ads Overhaul – Launched high-performance Google, LinkedIn, and retargeting ad campaigns, improving lead quality while reducing acquisition costs.
✅ SEO & Content Strategy – Developed a high-impact content strategy, positioning them as an authority in the fintech industry.
✅ Stock Market Positioning & PR – Leveraged financial PR, partnerships, and thought leadership to boost their credibility and secure stock market recognition.
✅ CRM & Sales Automation – Implemented HubSpot to track, manage, and automate lead follow-ups, increasing efficiency across sales teams.
💰 Personally Closed Over £1.1 Million in Deals - Leading The Sales Front by Example While Training The Clients Internal Account Executives!
📈 4.2x Increase in Monthly Demo Bookings
🔥 Best Quarter in Company History with a 39% revenue increase
📉 23% Reduction in Customer Acquisition Cost (CAC)
🚀 38% Higher Lead-to-Customer Conversion Rate
💡 Ranked in the Stock Market, Elevating Brand Credibility & Investor Confidence
By transforming their sales strategy, improving brand authority, and positioning them in the stock market, we helped this fintech SaaS company achieve record-breaking growth and industry recognition.
