Year
2025
Client
Service
This was another client in the cosmetics / skin care space that provided courses on laser hair removal as well as the lasers online.
They were handed to me on a white-label agreement by a content creation agency in the midlands that did not quite know paid media practices.
The client in question had been burned by their former media buyer who had spent a considerable amount on Google Ads (PPC) and received little to nothing back in leads / sales.
I ran a full audit on their existing campaign and immediately decided to turn off all legacy campaigns and start over with a fresh campaign due to how badly their ad account had been butchered…
I carried out precise keyword research - set up their Google ads conversion tags correctly and set the campaign live at the end of April.
Conversions by month:
March (Prior to me): 26 conversions
April (Prior to me): 0 conversions
May: 131 conversions
June: 135 conversions
July: 146 conversions
As expected, the client is blown away and happy with my performance on their account.
