Year
2023
Client
Service
The client had bounced around from agency to agency before landing with myself as their performance marketer at DMB Media Group - (now rebranded to The Herd).
He'd run previous campaigns with little success, spending roughly £11,000 on paid advertising previously with little return.
To accelerate growth, I decided to utilise a double pronged approach:
Meta (Facebook & Instagram) to target cold traffic and Google ads (PPC) to retarget warm / bid on brand terms as another layer of retargeting outside of our Meta retargeting campaign.
I created solid before and after ads, testimonials, headliners and even tested some "them vs us" style ads.
Soon after we found our winning audience and saw our campaign scale month on month.
We attracted the likes of property developers, schools and many other commercial projects on top of a large amount of domestic projects too.
All in all - for the month July - we saw a 6,547% blended ROAS as we'd attracted and converted multiple high ticket projects for our client.
It's projects like this that are truly rewarding, it is the reason I do what I do - I get to be creative and analytical, solve problems for good businesses and create revenue that for many, is rather life changing and business defining.
