We’ve just pressed play on Coventry Rugby's new website, marking a digital transformation that'll go down in the clubs history.

This was a substantial build with its fair share of complexity, but one I genuinely enjoyed tackling (pun intended).

I designed and developed the front end in Framer, with Shopify integrated for eCommerce.

A key priority here was selecting software the client was already familiar with, their previous site suffered from poor performance, clunky UX, and a lack of intuitive control, so improving both usability and maintainability was critical.

While Framer offers exceptional flexibility on the front end, it lacks a native solution for handling dynamic, data-driven content such as fixtures, results, and league standings.

Rather than relying on manual updates or compromising on functionality, we engineered a custom workaround.

Working alongside Hadi Vahidi, we leveraged Anthropic’s Claude via VSCode Chrome Extension Devtools to develop two interoperable components embedded within Framer.

These components communicate with each other in real time, enabling automated data handling for fixtures, results, and standings, while still allowing the internal team to manually override or manage entries where required.

This approach gave us the best of both worlds, a high-performance, visually flexible front end, paired with a controlled, automated data layer tailored to the club’s operational needs.

There’s a lot more that went into this build, but I’ll leave it there, I'd like to take a moment to thank the teams at Coventry Rugby & The Herd for giving me the opportunity to work on this build, I really enjoyed delivering this project.